Academy Badminton identity

Bristol’s Academy Badminton are a long established club playing in the Avon Badminton Association’s Bristol league. However an enforced change of venue and dwindling membership had seen them struggling to maintain costs and field competitive teams. We were asked to create a new identity for the club, the objective of which was two fold. Firstly we wanted the existing members to get behind the club and renew their memberships and secondly we wanted to promote the club to potential new members.

As well as creating an identity for the club we also developed a new website which has provided the club with a central resource for news, fixtures and results, while also helping to attract new members.